Energy Flux: Style and Ethics

Energy Flux aspires to be informative, educational and entertaining. It also adheres to the highest possible ethical standards.

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In true journalistic tradition, Energy Flux aspires to be informative, educational and entertaining. It also adheres to the highest possible ethical standards.

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As an antidote to the monotony of dry newswire copy, I’ve cultivated a writing style of freewheeling yet rigorous critical analysis. I balance creative flair with a laser-beam focus on factual and numerical accuracy that was drummed into me as a cub reporter.

Energy Flux aims to be balanced and fair without pulling punches. Fossil fuel incumbents, renewable challengers, utilities, financiers, systems integrators, energy tech startups and NGOs will all go under the microscope.

Every industry needs an outspoken critical voice. Energy Flux is:

  • entirely independent

  • free of advertising

  • not affiliated with any third party

  • funded entirely by reader subscriptions

  • an honest account of market truths as I see them from the leading edge of the burgeoning energy transition

Analysis and opinions expressed are entirely my own, informed by extensive reading and conversations with industry contacts.

Most of my conversations are off the record, which means sources are not identified but views are conveyed and attributed in an anonymised way. On-the-record quotes are clearly labelled and fully attributed to the individual.

The terms of attribution are established prior to each conversation. Any on-the-record quotes are usually agreed afterwards, and prior to publication. There’s no place for ‘gotcha’ journalism in Energy Flux.

Quotes gleaned from podium speeches, public roundtable events, webinars and official transcripts are all treated as on the record, unless event organisers stipulate otherwise (e.g. Chatham House rules).

Source materials are cited throughout with backlinks, so readers can retrace my research steps.

Any factual errors will be corrected on the website and flagged to readers.

And, last but not least: on all editorial matters, the editor’s decision is final!

Spotted an error? Let me know!

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Page last updated: 19th March 2021