Focussing on what matters
Rejigging the schedule and format to provide maximum value to premium members
Since Energy Flux relaunched as a premium offering, I’ve been searching for the right balance between the frequency of newsletters and the quality of their content.
To ensure the product is as engaging as possible (and avoid spreading the butter too thinly), Energy Flux is changing its publishing schedule to a thrice-weekly format as follows:
Week 1: Newsletter emails Monday, Wednesday and Friday
Week 2: Newsletter emails Monday and Wednesday, deep-dive feature on Friday
Also, each premium story will be uploaded as its own separate paywalled article on the Energy Flux website. The newsletter will provide a brief summary and link to read more. This will mean shorter newsletters with the option for premium members to click through and go deeper.
I created Energy Flux with a deliberately wide editorial remit that includes not only the full gamut of energy-related technologies, but also high-level climate diplomacy, regulation and policy, investment and finance, digital/tech innovation and eve…
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